When Every Contract Renewal Is Processed Manually, Your Pricing Strategy Is Running on Assumptions

The Client

A confidential information management organization serving more than 100,000 B2B corporate customers with monthly recurring contract renewals. The organization operates across storage, destruction, retrieval, and related document services, with a pricing model governed by contractual obligations tied to market indices including CPI and ECI adjustments, competitive benchmarks, and individual account-level price caps.

At this scale, the contract renewal cycle is not an administrative function. It is the single most consequential revenue operation in the business. It determines pricing for the next period across every account, governs legal notification obligations, and sets alignment with current market conditions. When it is managed manually, every one of those outcomes is at risk simultaneously.

At 100,000+ Accounts, Manual Renewal Pricing Is Not a Process. It Is a Revenue Leak Running Every Month.

This organization’s renewal cycle was managed through a combination of manual calculations, spreadsheet-driven pricing updates, and human review. At 100,000+ accounts, that approach cannot apply four pricing variables consistently, cannot guarantee 30-day notification compliance at full scale, and cannot surface real-time intelligence on where pricing is performing and where it is leaking.

Five structural problems were running simultaneously before Bricklay, each one invisible in the monthly reporting cycle and each one directly costing the organization revenue:

Each gap had the same root cause: four pricing variables, 100,000 accounts, zero automation, and no real-time visibility layer connecting pricing decisions to revenue outcomes as they happen.

What Bricklay Built

Bricklay designed and delivered a fully automated contract renewal and pricing intelligence platform built on top of the organization’s existing data sources. No systems were replaced. The platform was built to enforce contractual pricing obligations, comply with advance notification requirements at full scale, and surface real-time revenue intelligence from region to individual service level.

At 100,000+ accounts, the data to price every renewal correctly already existed. The problem was that it lived across four variables with no engine enforcing all of them simultaneously.

• Automated Renewal Rules Engine at 100,000+ Scale. A rules engine applies CPI adjustments, ECI changes, competitor rate benchmarks, and individual contractual price caps simultaneously to every account at renewal. The engine does not approximate, it enforces. Every renewal reflects the contractually permitted price for that account at that moment, with zero manual calculation required and zero opportunity for human error to create a pricing deviation.
• Zero-Defect Contractual Compliance. Price caps and contractual obligations are enforced at the rule level, not the review level. An account with a contractual cap cannot receive a renewal above that cap. An account subject to CPI indexing receives the correct CPI-adjusted rate. The rules engine does not rely on a reviewer catching exceptions because exceptions cannot be generated. Compliance is a system guarantee, not a human responsibility.
• Automated 30-Day Advance Renewal Notices at Full Scale. Legal notification obligations are met automatically for every eligible account across the entire 100,000+ customer base. Notices go out on schedule, at scale, with zero manual effort and zero missed accounts. What had been a compliance risk carried by manual process is now a system-enforced guarantee across every renewal cycle.
• Real-Time Pricing Intelligence With Full Drill-Through. Leadership monitors billings growth, price versus volume contribution, and churn impact at Region, Market, Customer, and Service level in real time. A CFO can move from corporate revenue to individual account renewal pricing in four clicks. Pricing decisions are made on current data. Market pricing shifts trigger immediate response. Revenue intelligence replaces delayed, static reporting at every level of the organization.
• Revenue Recovery From Underpriced Accounts. The platform surfaces accounts receiving below-contractual renewal rates, enabling immediate correction at scale. Revenue that had been systematically left behind under the manual process is identified and recovered through the first automated renewal cycle. Revenue leakage that was previously invisible is now surfaced, quantified, and eliminated.

What Changed Across 100,000+ Accounts

Replacing a manual, variable-driven renewal process with an automated rules engine produced measurable revenue impact from the first cycle forward. Organic growth came not from acquiring new customers, but from pricing every existing renewal correctly for the first time.

Built for B2B Service Organizations Running Renewals at Scale

This platform was designed for a specific commercial reality: a large recurring contract base, pricing governed by multiple market indices, legal notification obligations that scale with customer volume, and revenue leadership that needs to distinguish pricing performance from volume performance in real time. If the following describes your organization, the gaps this client experienced are almost certainly running in yours.