SaaS and Tech
Product illustrations, onboarding visuals, and feature explainers that make complex software feel approachable.
Avoid Costly Branding Mistakes: How to Build a Clear, Memorable Brand Identity
May 20, 2026
Illustration and Icon Design
Custom Illustration and Icon Design for SaaS, Apps and Modern Brands
We create scalable illustration systems, ui icons, and visual assets that improve product experience, strengthen brand identity, and help digital products feel more intuitive and engaging
Trusted by Startups, Saas Platforms, Enterprise Teams, and Digital Products Worldwide
From startups to enterprise platforms, we help brands create consistent illustration systems and icon libraries that elevate digital experiences across web, mobile, and product environments
10yrs
Of Illustration and Icon Craft at Scale
1M+
Creative Assets Published Worldwide
10+
Global Creative Marketplaces
50+
Brands and Product Teams Served
What we design
A Library of Styles, Built to Your Brand.
Eight distinct directions, one process. Filter by style to see how we approach each.
- Illustrations
- Character and Mascots
- Hand Drawn
- Isometric
- Vintage
- Stickers
- Flat
- Icons
WHY IT MATTERS
Why Custom Illustrations Matter for Digital Products
Every project follows a structured yet flexible creative process tailored to your timeline, complexity, and business objectives. Through strategic discovery, style exploration, iterative design, and production-ready delivery, we create illustration systems that are visually cohesive, easy to implement, and built for long-term scalability across digital products and marketing touchpoints
Improve Product Onboarding
Custom visuals simplify complex user journeys and make onboarding experiences easier to understand
Increase User Engagement
Illustrations create emotional connection and improve interaction throughout digital products.
Strengthen Brand Identity
Consistent visual systems help brands become more memorable and recognizable.
Simplify Complex Experiences
Visual storytelling helps users process information faster and more intuitively
Create Premium Product Feel
Well-designed illustration systems elevate perceived product quality and professionalism.
Who we work with
Visual Clarity, Across Industries.
Wherever the work demands clarity, personality, and consistency at scale we deliver.
Fintech and Insurance
Trust-building illustrations that simplify financial concepts, policy flows, and regulatory content for end users.
AI and Data Products
Visual systems that make AI, ML, and data concepts tangible dashboards, feature graphics, explainer illustrations.
Healthcare and Wellness
Warm, accessible visuals for patient portals, wellness apps, and health education platforms.
E-Commerce and Retail
Category illustrations, promotional visuals, and brand mascots that drive clicks and conversions.
Agencies and Studios
White-label illustration and icon production for agencies who need reliable, scalable creative support.
Why Brickclay
A Team that Builds Systems, not Deliverables.
There is no shortage of illustration vendors. Here is what makes working with us different.
Illustration is not a side service we tacked on it is where Brickclay was built. Our team has spent over a decade producing creative assets at scale, giving us a depth of craft and visual instinct that generalist agencies simply cannot match.
We do not hand over a batch of pretty assets and call it done. We build illustration and icon systems with rules, documentation, and structure, so your team can use, maintain, and extend the work long after the project wraps.
Every visual is designed to improve usability, engagement, and user experience.
We maintain visual consistency across apps, websites, onboarding, and marketing assets
Over a decade of experience building high-quality digital design systems
We understand how illustrations and icons actually function inside real products: responsive layouts, dark and light modes, accessibility considerations, developer handoff requirements. Our deliverables are built for production, not just presentations.
From style exploration through to final delivery, one dedicated team handles your project. No outsourcing, no handoffs to junior designers mid-project. The people who concept your work are the people who finish it.
We work closely with your brand, product, or marketing team at every stage. You always know where the project stands, what is coming next, and why creative decisions are being made.
How we work
A Clear Path from First Call to Final Delivery.
Three structured phases. Predictable timelines. Zero mystery between stages.
Discovery and Style Exploration.
We start by understanding your brand, product, and users. Together we define the visual direction, establish system rules, and align on a style before a single final asset is created. Includes mood boards, style tiles, and a sample set for sign-off.
3 to 5 days · 1 to 2 hours of your team
Design and Iteration.
We build the system in stages, presenting work for review and refining based on your feedback. Nothing goes to final without your sign-off. Expect structured review rounds with clear revision cycles. No surprise deliverables.
2 to 5 weeks · 30-min reviews per round
Delivery and Documentation.
Production-ready Figma libraries with organized, named layers and exports in SVG, PNG, and any format your team needs. Icon systems include naming conventions, usage guidelines, and a visual reference sheet your developers will appreciate from day one.
2 to 3 days · zero effort from your team
Business impact
Not a Cost Center. A Growth Lever.
When your visual system is fragmented, the cost shows up everywhere slower launches, inconsistent brand, engineering teams waiting on design tickets, and prospects who can’t tell your product apart. A cohesive system fixes the root cause, not just the symptoms.
90%
Faster Go-To-Market.
When product, marketing, and engineering can self-serve from a
documented library, new features and campaigns launch without waiting for design tickets. Teams
report cutting asset-
request turnaround by over 90 percent. an email, or a shared intro thread.
3X
Stronger Brand Equity.
Inconsistent visuals dilute trust. A unified system ensures every
touchpoint product UI, marketing site, investor deck, customer email tells the same story. That
consistency compounds into recognition and credibility over time.
66%
Lower Total Cost of Design.
A system with clear rules, documentation, and reusable components
means your team creates new assets faster, with fewer revisions, and without re-hiring for every
new initiative. One well-built system replaces dozens of one-off requests.
Beyond Illustrations
Illustrations are Just the Beginning.
Most illustration agencies hand you a folder of assets and wish you luck. At Brickclay, your work connects to a full-stack design and engineering team so when the product needs to match the visuals, or the brand needs to scale beyond a single touchpoint, we are already here.
That’s the difference between hiring an illustration vendor and partnering with a digital transformation company that also happens to have a decade of illustration expertise.
Tell Us About Your Project
Fill out the form and we’ll get back within 24 hours with an honest assessment: scope estimate, timeline, and whether we’re the right fit. No sales pressure.
- Free consultation, no strings attached
- Response within 24 hours
- Projects can kick off within 1 to 2 weeks
- NDA available upon request
We’ll never share your info. By submitting, you agree to a follow-up from our team.
FAQ
A focused icon set typically takes two to three weeks. A full illustration system runs four to eight weeks depending on asset volume and revision rounds. We provide a specific timeline during the discovery call.
Absolutely. If you have an established visual language, we design within it. If you’re starting fresh, we develop a style built around your brand positioning, product context, and audience expectations.
We work with SaaS companies, startups, mobile apps, enterprise platforms, agencies, and digital-first brands.
Custom illustrations improve onboarding, strengthen branding, simplify user experiences, and create more engaging digital products.
Yes. We design scalable icon libraries optimized for product ecosystems, web platforms, and mobile interfaces.
Absolutely. We create illustration systems aligned with your current brand identity and design language.
Yes. All assets are delivered in optimized and scalable formats suitable for modern digital products.
Figma source files plus SVG, PNG, PDF, AI, and EPS exports. All files are organized, named, and ready for use across print, digital, and product environments. WebP or animated Lottie files available on request.
Yes. We design and deliver Lottie animation files as part of our service. Whether you need animated icons, motion illustrations, or looping graphics for product or marketing — we handle it in-house. Lottie files arrive ready to implement across web and mobile.
Three engagement models. Project-based pricing depends on scope: number of assets, complexity, and whether we’re creating a system from scratch or extending an existing one. After a brief discovery call, we provide a fixed quote with no surprises. Retainer clients start with a monthly allocation of hours and can scale up or down. And our Brick Pass subscription plans (BrickLite, BrickPro, BrickMax) give you unlimited access to our design team at a predictable monthly cost — ideal for teams that need consistent creative output without managing project scopes.
Yes, and we encourage it. Many client relationships start with a focused pilot — a small icon set, a handful of illustrations, or a single character design. It’s a low-risk way to evaluate our work, our process, and our fit with your team before committing to a larger engagement.
Freelancers can be great for one-off assets. But if you need a cohesive illustration system, consistency across dozens or hundreds of assets, or visuals that integrate with your product UI — that’s a systems problem, not a single-artist problem. Brickclay brings a dedicated team (not one person), a decade of production-tested processes, documentation and style guides your internal team can maintain, and the ability to scale from 10 assets to 500 without re-onboarding. Plus the accountability of an established agency — we don’t disappear mid-project, and your work isn’t dependent on one individual’s availability.
Yes. Many clients retain us for ongoing illustration support. We scope a retainer arrangement based on your expected monthly asset needs, so you always have access to the same team and the same quality without re-onboarding.
