Rebranding: What It Costs and When a Brand Refresh Is Enough
What does rebranding cost? See how a brand refresh, reboot and full rebrand differ in scope and timeline, and why rollout often costs more than design.
Co-Founder & Chief Design Officer, Brickclay
Asif Aleem is co-founder and Chief Design Officer at Brickclay, based in Boston. He has spent more than 20 years designing brands and digital products for startups, SaaS companies and fintech teams, including a stint as Creative Director and Head of Design at payments company i2c Inc. He writes here about brand identity, UI/UX and visual design. When he isn’t reviewing work he’s usually drawing, which is how he ended up running an illustration marketplace with over a million creative assets.
What does rebranding cost? See how a brand refresh, reboot and full rebrand differ in scope and timeline, and why rollout often costs more than design.