Business Intelligence

Predictive Analytics and BI – The Dynamic Duo of Data Analysis

June 29, 2023

Keeping up with the competition in today’s fast-paced corporate environment is a perpetual uphill battle. Data-driven decisions are essential for the success of businesses of all sizes. The dynamic pair of data analysis is predictive analysis and business intelligence (BI). Recent research indicates that companies implementing BI systems have had an ROI of 127% within three years. 

In this article, we’ll discuss the far-reaching effects of predictive analytics on the business intelligence (BI) landscape. We’ll learn about predictive analytics and its application to BI to help upper management, CPOs, MDs, and CMs make better strategic decisions for organizations. Let’s start this journey to discover what predictive analytics and business intelligence (BI) can do.

Understanding Predictive Analytics

The field of advanced analytics, known as “predictive analytics,” looks at the past and present for clues about what might happen in the future. It uses various statistical and machine learning methods to examine data trends and make predictions. The result is helpful information companies may use to make timely decisions. Forbes reports that 54% of businesses consider cloud-based BI crucial to their current or future operations. 

Businesses in various sectors can benefit significantly from predictive analytics, which heavily emphasizes foreseeing events based on data trends. The following are examples of frequent uses:

  1. Sales Forecasting: To improve inventory management and sales tactics, anticipating future sales patterns is essential.
  2. Client Attrition Forecasting: Locating and retaining clients at risk of leaving.
  3. Financial Forecasting: Making educated investment choices through accurate financial forecasting of performance and risk.
  4. Employee Attrition Forecast: Taking precautions in advance of employee departures.

Impact of Predictive Analysis on Business Intelligence

While current data support reporting and decision-making, business intelligence focuses on the past. It sheds light on historical results, allowing firms to understand what has transpired. Surprisingly, low-quality data might cost the US economy as much as $3.1 trillion annually.

However, data is most valuable when used to make predictions and provide background information. Here, BI is transformed into a futuristic instrument by adding predictive analytics. The BI ecosystem benefits from predictive analytics in the following ways:

1. Anticipating Trends

Insights into future trends and possible opportunities or hazards are provided by predictive analytics, which supplements regular BI reporting. For instance, it can predict consumer interest in a company’s products or services, allowing for more informed strategic planning.

2. Enhancing Decision-Making

By adding predictive insights into their decision-making process, upper management, managing directors, and country managers can make more educated choices. For instance, predictive analytics can be used to direct financial investments by calculating expected returns.

3. Optimizing Operations

Predictive analytics can help chief people officers with workforce planning. Human resource strategies and resource allocation can be planned ahead of time if employee turnover and skill shortfalls can be anticipated.

4. Personalizing Customer Experiences

Predictive analytics is helpful for customizing marketing efforts and recommending products based on past customer behavior.

Predictive Analytics and Power Business Intelligence

Microsoft’s Power BI and Tableau are robust business intelligence (BI) products that understand the value of predictive analytics in the present day. Power BI provides numerous options for integrating predictive analytics into your existing BI framework. Critical aspects of Power BI predictive analytics:

1. Machine Learning Integration

With the help of Azure machine learning, users can construct and deploy machine learning models without ever leaving the Power BI interface. Because of this, businesses may develop individualized prediction solutions.

2. Custom Visualizations

Power BI allows users to design representations, including historical and forward-looking information. This allows for a holistic analysis of current and future trends inside a single interface.

3. Time Series Analysis

Power BI has time series analysis capabilities, essential in various predictive analytics use cases. Time series data makes it simple for users to spot trends, recognize seasonality, and forecast the future.

4. Predictive Learning Analytics

According to market research, the global predictive analytics industry will be worth about $28.1 billion by 2026. Inventory management, supply chain logistics, customer segmentation, and pricing strategies are some of the many business activities that might benefit from predictive analytics. Organizations can enhance their productivity and effectiveness by eliminating wasteful processes and limiting factors.

Predictive analytics has changed the game in the fields of academia and HR. Using old staff and new staff performance data, predictive learning analytics can conclude the future. These findings are invaluable for chief human resource officers and educational institutions. 

Predictive analytics can do things like:

  • Find pupils who are struggling and could benefit from extra help.
  • Contribute to the development of individualized educational plans and staff development initiatives.
  • Maximize efficiency by anticipating future demand for classes or staffing requirements.
  • When predictive learning analytics are included in business intelligence systems, better decisions can be made for students and employees at schools and businesses.

Challenges and Considerations

Predictive analytics in business intelligence (BI) has tremendous potential but also faces obstacles.

Data Quality: Good information is essential for making reliable forecasts. Maintaining clean and accurate data is crucial.

Model Complexity: Second, it can be challenging to develop accurate predictive analytics models. Knowledge of data science and machine learning could be helpful.

Data Security: Data privacy standards must be strictly followed while dealing with sensitive data, especially in human resources and education.

Change Management: To make data-driven decision-making the norm, organizations and cultures must undergo shifts before implementing predictive analytics.

How can Brickclay Help Businesses?

As a market leader in business intelligence and predictive data analytics services and solutions, Brickclay equips companies with cutting-edge tools and support. Brickclay is dedicated to transforming data into valuable insights by integrating disparate systems, guaranteeing data governance, and providing real-time analytics, data modeling, and advanced machine learning-based predictions. We assist our clients in making better use of data to inform strategic decisions, gain a leg up on the competition, and expand their businesses by drawing on our extensive experience and the expertise of our dedicated staff. To maximize the benefits of business intelligence and predictive analytics, choose Brickclay as your data-driven journey partner.

Are you prepared to use data to grow your company? Contact us today to learn how Brickclay’s business intelligence and predictive analytics tools can propel your company forward.

About Brickclay

Brickclay is a digital solutions provider that empowers businesses with data-driven strategies and innovative solutions. Our team of experts specializes in digital marketing, web design and development, big data and BI. We work with businesses of all sizes and industries to deliver customized, comprehensive solutions that help them achieve their goals.

More blog posts from brickclay

Stay Connected

Get the latest blog posts delivered directly to your inbox.


    Follow us for the latest updates


    Have any feedback or questions?

    Contact Us