Business Intelligence

Managing Business Intelligence Challenges: Best Practices and Strategies

June 21, 2023

Recent research indicates that 33% of businesses worldwide have implemented some form of business intelligence solution, with that percentage often increasing for larger businesses. Despite this high acceptance rate, most companies will face difficulties implementing business intelligence solutions.

Common problems with BI include managing self-service BI, measuring ROI, and imposing a data-driven culture. Other issues involve integrating data from multiple sources, creating effective data visualization and dashboards, improving data quality, increasing user adoption, simplifying complex analytics, and removing data silos.

Strategic planning and attention to detail are needed for any enterprise to overcome these obstacles. To get the most out of business intelligence, it’s important to follow best practices and keep up with the latest research and discussion in the industry.

Each and every company relies heavily on the components of business intelligence. A company’s inability to quickly and readily analyze data will prevent it from gaining insights, adapting to change, managing the BI cycle, or making well-informed business decisions.

Importance of Business Intelligence

When it comes to making informed business decisions, business intelligence (BI) is the process that covers the strategies, tools, and technology needed to turn raw data into valuable insights. A unified picture of the company’s operations, market position, and trends is compiled by gathering data from various internal and external sources then cleaning, integrating, and analyzing it.

A company’s approach to strategy and decision-making can be revolutionized with the help of business intelligence, which provides a wide range of advantages.

Customer Insight

Business intelligence allows for in-depth consumer patterns, tastes, and preferences analysis. By proactively responding to consumer wants and needs, businesses can increase customers’ pleasure and loyalty to the brand.

Operational Efficiency

Businesses may quickly address ineffective processes using BI to identify the root causes. The increased transparency BI provides allows for more efficient supply chain management and internal processes, resulting in savings.

Competitive Advantage

A strong BI strategy to gather competitive intelligence helps businesses stay ahead. The ability to anticipate market shifts and respond quickly to competitor moves is a key to sustained success.

Predictive Analysis

Predictive analytics and artificial intelligence (AI) technologies have improved BI’s ability to foresee potential outcomes. Because of this, businesses can plan and adjust to any changes in the market.

Prosperity and Stability

When properly deployed, business intelligence is a strategic asset that may considerably increase competitiveness and profitability. It’s essential for keeping up with the ever-changing demands of the professional world and doing well in it.

Building a Business Intelligence Strategy 

A thorough knowledge of the business’s goals is essential when developing a business intelligence strategy. Here are the fundamentals of a BI strategy that will guarantee its success.

Set Goals

Establishing goals is the starting point for any BI plan. Determine which issues are plaguing the company and which indicators are most important. For example, setting clear goals is essential for success in any endeavor, and increasing marketing return on investment, better consumer segmentation, or enhanced campaign performance.

Data Assessment

Assess the current state of data storage and transfer. Determine the existing data state, how it is recorded and stored, and whether or not it meets the organization’s needs. Examine the blanks to learn what information is missing and what resources are needed to fill it in.

Extraction and Transformation

A streamlined data flow is essential for a powerful BI approach. When working with an innovative marketing analytics platform like Brickclay, you can rest assured that data extraction, transformation, and standardization will proceed without a hitch. This method allows businesses to standardize and consolidate information from many channels, such as social media, advertising platforms, and CRM systems.

Data Visualization and Analysis

The foundation of good business intelligence is efficient data visualization. Potent business intelligence solutions such as Power BI and Tableau should be utilized when developing dynamic dashboards and reports. Data may be explored, trends identified, and findings communicated with the help of these graphic representations. 

Promote a Data-driven Culture

A culture that places a premium on data-driven decision-making is crucial to the success of any business intelligence (BI) initiative. Specifically, this means educating workers on the value of data-driven decision-making and preparing them to use business intelligence technologies.

Implementing Self-Service Analytics

Self-service analytics empowers marketing and analytics teams. Make available user-friendly BI tools that facilitate independent data exploration and analysis. Improved teamwork, quicker decision-making, and less reliance on IT are all benefits of self-service analytics.

Review and Update

The business intelligence approach needs to change as the market and company do. The strategy’s efficacy should be evaluated regularly, and adjustments made to ensure it remains in step with the organization’s evolving needs.

Training and Continuous Improvement

The process of gaining business intelligence never ends. Maintain a culture of constant development by keeping tabs on KPIs and adjusting business intelligence tactics regularly. Invest in programs to improve the team’s data literacy so that they can use BI technologies to their full potential.

Components of a Business Intelligence Plan

Thriving BI strategies center on three pillars: the company, its data, and its employees. Components of an effective business intelligence strategy include:


Goals and objectives are laid out in the BI strategy vision. The shared vision is the foundation upon which the plan will be built. For instance, some BI approaches are only concerned with reporting and analytics.


An executive sponsor is a leader who takes charge of and provides momentum for a business intelligence plan. Inform them of the return on investment and how the BI approach will help businesses stay ahead of the competition. Define the responsibilities of any additional staff members, such as determining which pieces of information or analyses are required by each division.


Notate the present strategy’s status, including access vs needs and data silos vs needs. Propose the end state and analyze the differences. Determine what the process needs to start and finish successfully. Make use of this data in planning.


Technical requirements, data needs, metadata, security needs, software and data integration, and desired outcomes are all part of the enterprise architecture, which must be defined.


The tools consist of the necessary software and hardware. Determining the meaning of BI and whether or not it incorporates technology in the organization may delay tool selection. Discover several BI applications to learn how they fit into a BI plan.

Business Intelligence (BI) Challenges 

Most BI projects fail because of the difficulty and time required to implement successfully. However, if implemented correctly, BI will fulfill its purpose, and businesses will be able to analyze data in a way that enables workers to draw conclusions and make better business decisions. Here are the seven obstacles to business intelligence:

Integration and Data Quality

Maintaining truthfulness, uniformity, and integrity in data can be difficult. It can be difficult and time-consuming to consolidate data from multiple sources and align everything with a standard schema. Discrepancies and inconsistencies in data may necessitate a data cleansing and transformation procedure.

Security and Data Governance

A significant obstacle exists in guaranteeing data security and establishing good data governance processes. Data access levels, security measures, and regulatory compliance are all things that an organization must identify. Trust and trustworthiness can only be established by carefully handling personal data.

Organizational Alignment

The success of a BI rollout depends on getting everyone on board. Challenges to the success of business intelligence (BI) programs include resistance to change, a lack of management support, and functional silos. Getting through this obstacle will require open lines of communication, effective methods of managing change, and a commitment to building a data-driven culture.

Training and User Acceptance

It might be challenging to raise data literacy and encourage the widespread use of business intelligence technologies. It’s possible that certain staff members won’t embrace new technology or won’t have the expertise essential to make good use of BI tools. Having well-developed training programs, intuitive user interfaces, and constant assistance can help with this issue.

Cultural Transformation and Change Management

Changing an organization’s culture is typically necessary when introducing a BI strategy. This involves modifying decision-making processes, encouraging an analytical outlook, and increasing interdepartmental cooperation. Successful implementation requires overcoming opposition to change and employing effective change management methods.

Best Practices for Business Intelligence Success

It takes more than just the correct technologies and processes to make a business intelligence plan successful. Alignment with company goals and a dedication to fact-based decision-making are also necessary. BI success can be achieved by following these guidelines.

Secure Data Governance

Robust data governance procedures ensure that data remains secure and private. Establish data access, encryption, and anonymization processes, and ensure compliance with applicable rules like GDPR. Safeguarding confidential information should be a top priority.

Align BI with Business Goals

Aligning the business intelligence approach with the organization’s larger objectives is essential. Businesses should routinely monitor the key performance indicators (KPIs) that contribute most directly to achieving business goals. This harmony guarantees that BI initiatives will provide useful insights and affect the bottom line.

Improve Interdepartmental Cooperation

Getting marketing, analytics, and other related groups working together is essential. Reduce information silos and increase collaboration. Businesses can gain new insights and make better decisions by using the knowledge and experience of a wide range of people.

Keep up with Trends

Always be aware of what is happening in business analytics and intelligence. Assess the potential of new technologies, such as AI and predictive analytics, to improve business intelligence operations. Take advantage of novel approaches to enhance position in the market.

How can Brickclay Help in Managing BI Challenges?

Brickclay provides a whole suite of business intelligence services and solutions to overcome any obstacles in Business Intelligence. Brickclay enables enterprises to acquire insights by developing strong data structures, guaranteeing high-quality data, allowing for ad hoc querying, providing OLAP capabilities, and using data mining and predictive analytics. Through performance management, scorecards, and strategic advising, we help clients establish and achieve goals founded on complex data. With data warehousing solutions, data visualization, and reporting tools, Brickclay transforms data into actionable insights, ensuring businesses make informed decisions and succeed in BI endeavors.

Contact us if you want to know more about how Brickclay can assist in managing business intelligence challenges. 

About Brickclay

Brickclay is a digital solutions provider that empowers businesses with data-driven strategies and innovative solutions. Our team of experts specializes in digital marketing, web design and development, big data and BI. We work with businesses of all sizes and industries to deliver customized, comprehensive solutions that help them achieve their goals.

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