SEO / SEM Specialist
We are looking for an industry-experienced SEO / SEM Specialist
Responsibilities
- Plan, execute and manage on-page and off-page SEO strategy
- Perform keyword research to identify keywords for optimization
- Create SEO roadmap and develop KPIs for organic growth
- Identify and place calls-to-action across website to convert visitors
- Optimize website and other content with effective keywords
- Write effective SEO titles, descriptions, and content for blog posts and landing pages
- Develop and execute white hat link building strategy
- Work with design/development team to improve page speed, optimize pages
- Monitor performance metrics such as page rankings, traffic trends and conversion optimization
- Conduct regular website audits to ensure implementation of SEO strategy
- Avoid all use of black hat SEO strategies and employ only white hat techniques for long term organic growth
- Compile and present SEO guidelines for management team
Requirements
- In-depth knowledge of white hat SEO techniques
- Knowledge of HTML/CSS to review source code, htaccess, and other technical aspects of SEO
- Knowledge of organic ranking factors
- Up-to-date knowledge of latest Google Algorithm updates
- Excellent verbal and written communication skill
- Strong organizational, time management, and analytical skills