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Sr. SEO / SEM Specialist

We are seeking a talented SEO/SEM Specialist to join our team and help improve our website's search engine visibility and drive quality traffic through paid and organic channels. The successful candidate will be responsible for managing all aspects of our SEO and SEM activities, including keyword research, on-page optimization, technical optimization, paid search campaigns, and reporting. The SEO/SEM Specialist will work closely with content creators, web developers, and marketing teams to develop and implement effective SEO and SEM strategies that drive traffic, improve rankings, and generate conversions.

Full Time - Permanent Faisalabad - Pakistan

Responsibilities

  • Conduct keyword research to identify high-value keywords and opportunities for organic and paid traffic growth
  • Develop and execute SEO and SEM strategies that improve search engine rankings and drive quality traffic to our website
  • Optimize on-page content, including meta descriptions, headers, and keyword usage, to improve relevance and engagement
  • Set up and manage paid search campaigns, including keyword research, ad copy development, bid management, and landing page optimization
  • Conduct A/B testing and analysis to improve the performance of paid search campaigns
  • Analyze website performance using Google Analytics and other SEO tools to identify areas for improvement and monitor progress
  • Conduct technical SEO audits to identify and resolve issues that affect website crawlability and indexing
  • Develop and implement link-building strategies that improve domain authority and drive referral traffic
  • Stay up-to-date with industry trends and changes in search engine algorithms and adjust strategies accordingly
  • Work closely with content creators and web developers to ensure SEO and SEM best practices are integrated into website design and content creation
  • Prepare regular reports on website performance and SEO/SEM activities, including keyword rankings, traffic, and engagement metrics

Requirements

  • Bachelor's degree in Marketing, Business, Computer Sciences or a related field
  • At least 3 years of experience in SEO and SEM with a proven track record of improving search engine rankings, driving organic and paid traffic, and generating conversions
  • Knowledge of SEO and SEM best practices, including on-page optimization, link building, technical SEO, and paid search campaign management
  • Familiarity with Google Analytics, Google Search Console, and other SEO and SEM tools
  • Experience with paid search platforms, such as Google Ads and Bing Ads
  • Excellent analytical and problem-solving skills with the ability to interpret data and make data-driven decisions
  • Strong communication and collaboration skills with the ability to work effectively with cross-functional teams
  • Ability to manage multiple projects and prioritize tasks effectively

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