• Conduct keyword research to identify high-value keywords and opportunities for organic and paid traffic growth
  • Develop and execute SEO and SEM strategies that improve search engine rankings and drive quality traffic to our website
  • Optimize on-page content, including meta descriptions, headers, and keyword usage, to improve relevance and engagement
  • Set up and manage paid search campaigns, including keyword research, ad copy development, bid management, and landing page optimization
  • Conduct A/B testing and analysis to improve the performance of paid search campaigns
  • Analyze website performance using Google Analytics and other SEO tools to identify areas for improvement and monitor progress
  • Conduct technical SEO audits to identify and resolve issues that affect website crawlability and indexing
  • Develop and implement link-building strategies that improve domain authority and drive referral traffic
  • Stay up-to-date with industry trends and changes in search engine algorithms and adjust strategies accordingly
  • Work closely with content creators and web developers to ensure SEO and SEM best practices are integrated into website design and content creation
  • Prepare regular reports on website performance and SEO/SEM activities, including keyword rankings, traffic, and engagement metrics


  • Bachelor's degree in Marketing, Business, Computer Sciences or a related field
  • At least 3 years of experience in SEO and SEM with a proven track record of improving search engine rankings, driving organic and paid traffic, and generating conversions
  • Knowledge of SEO and SEM best practices, including on-page optimization, link building, technical SEO, and paid search campaign management
  • Familiarity with Google Analytics, Google Search Console, and other SEO and SEM tools
  • Experience with paid search platforms, such as Google Ads and Bing Ads
  • Excellent analytical and problem-solving skills with the ability to interpret data and make data-driven decisions
  • Strong communication and collaboration skills with the ability to work effectively with cross-functional teams
  • Ability to manage multiple projects and prioritize tasks effectively

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