Responsibilities

  • Develop and implement content strategies that are aligned with business goals and objectives
  • Research and analyze industry trends and audience insights to identify content opportunities and topics
  • Create high-quality, original, and engaging content for a variety of channels, including blog posts, articles, white papers, case studies, emails, social media, and more
  • Optimize content for search engines and integrate SEO best practices into the content development process
  • Collaborate with cross-functional teams, including designers, web developers, and marketing teams to ensure content is aligned with brand guidelines and business objectives
  • Edit and proofread content to ensure accuracy, quality, and consistency
  • Manage content distribution and promotion through various channels, including social media, email, and third-party platforms
  • Track and analyze content performance and engagement metrics to identify areas for improvement and optimization
  • Stay up-to-date with industry trends, best practices, and emerging technologies and apply them to content development strategies

Requirements

  • Bachelor's degree in English, Journalism, Communications, or related field
  • 5+ years of experience in content writing, preferably in a B2B or technology industry
  • Strong writing, editing, and proofreading skills with a portfolio of high-quality, original content that showcases your ability to write for different audiences and channels
  • Solid understanding of SEO best practices and experience in optimizing content for search engines
  • Ability to develop content strategies that align with business goals and objectives
  • Excellent project management skills with the ability to manage multiple projects and prioritize tasks effectively
  • Strong collaboration and communication skills with the ability to work effectively with cross-functional teams
  • Analytical and data-driven with the ability to track and analyze content performance metrics to drive optimization
  • Passion for staying up-to-date with industry trends, best practices, and emerging technologies

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