Digital Marketer

We are looking for a professional who is responsible for developing and implementing digital marketing strategies to promote our product and services.

Responsibilities

Developing and implementing comprehensive digital marketing strategies that align with the overall business goals.
Utilizing SEO and PPC tactics to increase website traffic and improve search engine rankings.
Managing and optimizing email marketing campaigns, including building email lists and creating targeted email campaigns
Creating and managing content marketing campaigns, including blog posts, infographics, and videos to improve brand awareness and drive website traffic.
Using analytics tools and metrics to track the success of digital marketing campaigns and make data-driven decisions.
Testing and optimizing campaigns to improve performance and achieve better results
Collaborating with other teams such as design, product, and sales to ensure digital marketing efforts align with overall business objectives.
Staying current with industry trends and developments to ensure that campaigns remain relevant and effective.
Continuously analyzing and adjusting strategies to achieve better results.
Managing the budget for digital marketing campaigns and ensuring that campaigns are cost-effective.
Promoting products, services and content over social media, in a way that is consistent with an organisation’s brand and social media strategy.

Requirements

Strategic thinking: Ability to develop and execute marketing strategies that align with the company's overall goals and objectives.
Digital marketing expertise: Knowledge of various digital marketing channels, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing.
Content creation and management: Ability to create and manage various forms of digital content, including blog posts, videos, images, and infographics.
Data analysis and interpretation: Proficient in using analytics tools to track and measure the effectiveness of marketing campaigns, and ability to use data to inform decisions and strategies.
Creativity and innovation: Ability to think outside the box and come up with new and creative ideas for campaigns and content.
Strong Communication: Ability to communicate effectively with various teams and stakeholders, including management, sales, and external partners.
Technical skills: Basic understanding of web development, coding, and graphic design is a plus.
Adaptability: Being able to keep up with the ever-evolving digital landscape, and adapt to new technologies and trends.
Project management: Ability to manage multiple projects and campaigns simultaneously, and meet deadlines.
Knowledge of CRM, email marketing software and marketing automation platform.

Digital Marketer

Responsibilities

Requirements

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